RITAS

The Ritas have a new product: Rita’s Spritz. This campaign badmouths wine because the heathens who supposedly like this beverage think wine is too highfalutin.

Hail Berry. It’s a football pun. Also, we put Matt Leinart in a commercial. You might remember him from USC.

The next few videos are from a six part series where the Ritas picked the winner of an upcoming NFL game. This series was social, digital, snackable, and elderly.