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My first ever ads were for Craftsman, the most classic

American tool brand (my dad’s a union carpenter, so I’d know).

Over 16 months, I did what I could to save these iconic tools

from the sinking ship that was Sears (RIP).

This social film is dedicated to all the fathers who lied to their children about their exploits.

 

We created the documentary below to highlight the incredible skills of a family of boat-makers in Northern Michigan.

 

The next two commercials were part of a Father’s Day campaign which encouraged folks to finally make Father’s Day a real holiday.

 

CREDITS
CW: Zee Carlstrom
AD: Tom Hauser, Benny Jackson
PRODUCERS: Patricia Douglass, Peter Feldman